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Constant Contact websites will also load quickly thanks to their super-fast content delivery network. This, in turn, will help your SEO and can boost your search engine rankings, generating more traffic for your website.

For some small businesses, the biggest disadvantage of BigCommerce is that it isn’t free. The Constant Contact website builder does offer a generous free plan that even includes an online store and 24/7 support. But if you want access to more advanced features like a custom domain name or advanced analytics, you’ll need to upgrade to a paid plan which starts at $10 per month. Constant Contact is well known for its customer support. They’re ready to help you 24/7 by phone, email, or live chat. Your site will also be extra secure thanks to a free SSL certificate that keeps your customers’ data safe from hackers.

If you keep your website updated with fresh, current content and are quick to address technical issues, you’ll never have to worry about “not existing” to your current and future clients. Staying relevant is important, so update your website frequently with blog posts on current industry events, new products and offers, and company news to keep visitors coming back to the site. Internal links are the links on your website pages that lead to other pages on your site, while external links are your links to other popular, high-authority websites. Place these links strategically throughout your website. Make sure that the links make sense, fit the context and provide value to the reader; otherwise, linking may count against you.

Business by website

Bottom line, Constant Contact is the best website builder if you want to create a simple business website in minutes. Constant Contact is not only one of the best email service providers, but they also offer a small business website builder that’s very easy to use. When it comes to growing your website traffic, WordPress makes it easy because it’s search engine-friendly by design. You can also use plugins like Yoast SEO to ensure your content is optimized to show up in search results. Designing your site is easy, no web designer required, with thousands of pre-made WordPress themes that cover every business niche you can imagine. Starting a website for your business is a low-cost investment that will help you to both establish credibility and reach a wider customer base than you ever could through traditional marketing techniques.

For WordPress users, Zalewski recommended WP Super Cache or W3 Total Cache, which compresses files and allows visitors to browse your site more quickly. Some of the more technical aspects of caching and compressing files may require a web development partner if you’re not particularly tech savvy.

Regularly publishing on a blog, adding to your website and updating your content all signal to search engines that your site is relevant for the chosen keywords. Choose topics that are relevant to your business and exciting for your industry to position yourself and your business as thought leaders in the space. Social media such as Facebook, Twitter, LinkedIn, or Pinterest is the best way to increase your audience reach and alert customers to what’s going on with your company. Whenever you update your website, post about it on your social media outlets — but balance that out with genuine, nonpromotional engagement. Set up as many automated speed improvements as you can. If you use a content management system, installing the right plugins will cache parts of your site so visitors don’t need to download anything more than once.